The Company

Smailing Tour and Travel was first founded by Rudy Akili in 1976.
Now. Smailing Tour has grown into a fine leading group of travel and lifestyle companies in Indonesia, offering quality products and end-to-end services as solution for leisure, business travel, and event management needs.


For 40 years, Smailing Tour and Travel has maintained its position in the list of top five largest travel agents in Indonesia. We are justifiable proud of our reputation as leaders within our industry for the provision of reliable, professional, yet friendly service to our clients. We are the leaders in the sense that we have always been innovative and known to be trendsetters in introducing new products and services.


In 1997, Smailing Tour and Travel received Cakra Empat, the highest awards for travel agency business by the Indonesia Ministry of Culture and Tourism.


In 2007, Smailing Tour and Travel acquired American Express Business Travel Indonesia, who has been renowned with its expertise in global corporate travel industry.  Smailing became an independently owned and operated travel partner of American Express Global Business Travel.  We now serve more than 800 corporate clients across Indonesia through our call centres and onsite offices with over 500 employees.


Smailing Tour and Travel products and services are and not limited to flight booking and ticketing, hotel reservation and vouchers, scheduled group tours and private tours, travel document application, travel insurance, rental car and coach, to yacht and private jet charter services, end-to-end business travel management solution, special events to MICE (meeting-incentive-convention-exhibition) management services, to other travel related services for other industries customers such as large banks in Indonesia.


Learn from years of experiences as industry key players, we understand that it is our role as the expert to deliver a complete spectrum of services, and enabling our clients to focus on their core business and goals rather than just logistics.


Smailing DMC is the extended arm of Smailing Tour and Travel which focus on incoming visitors or inbound travel into Indonesia. Headquartered in Bali with representative offices in key destinations around Indonesia, Smailing DMC now represents and fulfilling the needs of its travel agent partners around the globe.


MCI Indonesia is a joint venture between MCI Group Holding Switzerland and Smailing Group, specializing in events management. We are the thought-leaders in building community around brands, products, services, companies and institutions. MCI Indonesia offers different and unique experiences to its client and aims to be the local experts that providing international standard of service.


Surprise Indonesia is an IATA licensed travel wholesaler established in 2000. Surprise act as a consolidator agent and the extended distribution networks of Smailing Tour. Now, Surprise is serving more than 500 small to medium brick and mortar travel agents in Indonesia.


Smailing Express is a travel business partner network program to empower small and medium travel business owners with trusted brand, relevant products, competitive prices, business experience, marketing and distribution channels.
(click here for more information) is an online marketplace platform for people to find quality lifestyle products, services, and experiences.


RajaKamar is a joint-venture between Smailing Tour and Travel with other two top travel agencies in Indonesia, specializing in hotel consolidator business.